It all started when Stephan Noser took part in a training course with his employer in 2013. At the time, he was working in sales at a global sports company. The textile engineers explained the technical components of sports textiles. Noser was amazed at how much development and high-tech went into fabrics. It was all about optimal cooling and ventilation, combined with the highest possible wearing comfort for the athletes with the end goal - to be able to provide the best possible performance.
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